Skayl Brand Guidelines
Trademark Usage Guidelines
Skayl’s trademarks and brands are Skayl intellectual property and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using Skayl’s trademarks and brands properly in all communications, documents, and electronic messages.
These Guidelines apply to Skayl Team Members (employees), customers, partners, licensees, outside suppliers and vendors, and other third parties. If you are a Licensee of a Skayl trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of Skayl brands, then these Guidelines apply to your usage of Skayl brands.
You may reference Skayl’s products and services using the Skayl trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by Skayl in its sole discretion. The Skayl trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by Skayl or any of its subsidiaries. By using any Skayl Trademarks, you are acknowledging that Skayl is the sole owner of the Trademarks and agreeing not to interfere with Skayl’s rights in the Trademarks, including challenging Skayl’s use, registration of, or application to register such Trademarks.
Specific Do’s and Dont’s
Skayl Suppliers and Vendors
Please follow the specific trademark usage guidelines, if any, contained in your agreement with Skayl. Use of Skayl’s trademarks and brands must be explicitly approved by Skayl. Please contact your Skayl representative with any questions regarding the approval process.
Properly designate the status of Skayl’s trademarks by using the correct trademark symbol (™) reflecting Skayl’s ownership of particular marks as set forth below. Also include an attribution of Skayl’s ownership in the following format: “_______ is a trademark of Skayl, LLC”
In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
Properly designate (with ™) all of Skayl’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and
In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
In newsletters, magazines, and publications containing multiple articles:
Properly designate (with ™) all of Skayl’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.
In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
Properly designate (with ™) all of Skayl’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.
In all charts or graphs, properly designate trademarks (with ™).
On all packaging, always use the trademark symbol in every reference.
Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive
Use the Skayl trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service. Skayl trademarks should not be used in plural or possessive form or as verbs.
Correct: The Skayl™ product line
Incorrect: Skayl™'s product line
References to Skayl, LLC
When Skayl is used to refer to our company, Skayl, LLC, rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. The ™ symbol should not accompany references to Skayl as a company. Example:
Correct: Skayl is now offering its customers more choices than ever.
Incorrect: Skayl™ is now offering its customers more choices than ever.
Do not assert rights over any Skayl brand whether by incorporating a Skayl brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes a Skayl brand.
Skayl Logo Use
Do not make unlicensed use of Skayl logos or Skayl product logos. Third party use of Skayl logos requires a license or written permission from Skayl. If you are interested in obtaining a license to use a Skayl trademark or logo, please contact your Skayl representative or email@example.com to discuss your proposed use.
Style of Use
When using Skayl’s trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they are provided, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.
No Trademark Bidding
Unless expressly permitted in an agreement between you and Skayl, you may not bid on a Skayl trademark (or any variant or extension thereof) as a keyword on any search engine, or use a Skayl trademark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.
You may not use a Skayl trademark in a disparaging or degrading manner.
The following is an illustrative, non-exhaustive list of logos and trademarks owned by Skayl. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of Skayl’s trademark or other intellectual property rights in that name or logo.
List of Skayl Trademarks
The list of Skayl Trademarks provided here may be updated with new information from time-to-time and without notice and should be referred to regularly. Note that the list may not be comprehensive, and the omission of a Skayl Trademark from the list does not represent any waiver of any intellectual property rights of Skayl in or to such Trademark. If in doubt about whether or not a particular name, mark or logo is a Skayl Trademark, or if you have any questions about the use of Skayl’s Trademarks, contact Skayl’s Marketing Department for assistance.
Configurable Infrastructure Capability™
If you become aware of any usage of Skayl trademarks or brands in violation of these Guidelines, please contact us at firstname.lastname@example.org.